ExpoPlan.io Welcomes Industry Leader Stephan Murtagh as Non-Executive Director and Shareholder

ExpoPlan.io is entering an exciting new chapter. We’re delighted to announce that respected exhibition industry thought leader Stephan Murtagh has joined ExpoPlan.io as a Non-Executive Director and shareholder.

Stephan - widely known in the industry as The Exhibition Guy - brings over 30 years of hands-on exhibition experience, working with organisers, exhibitors, and agencies across B2B events worldwide. His decision to join ExpoPlan.io is a strong endorsement of our mission: to transform how trade show and event projects are planned, managed, and measured.

Why This Matters for Exhibitors, Agencies, and Booth Builders

Trade show professionals are under more pressure than ever to deliver measurable results while juggling complex logistics, tight budgets, and multiple stakeholders. Yet many teams still rely on spreadsheets, email threads, and generic tools that were never designed for the realities of exhibition project management.

Stephan has seen these challenges first-hand throughout his career—from exhibitors struggling to justify ROI, to agencies firefighting last-minute changes, to booth builders trying to coordinate multiple vendors and timelines.

By joining ExpoPlan.io, Stephan is helping us tackle those pain points head-on by:

• Championing exhibitor and agency needs in our product roadmap

• Bringing real-world insight from thousands of trade show projects

• Guiding our growth strategy so we scale in a way that truly serves the industry

A Shared Vision for the Future of Event Project Management

Stephan’s passion for the exhibition world aligns closely with our founder Matt’s vision: a vendor-agnostic, exhibitor-first platform that replaces fragmented tools with a single, purpose-built workspace.

Together, we’re focused on:

• Making event planning simpler and more predictable

• Giving teams real-time visibility on tasks, budgets, and ROI

• Reducing admin and miscommunication so more time is spent on strategy and creativity

• Helping exhibitors prove the value of every show with clear, data-backed reporting

As Stephan put it when sharing the news, joining the ExpoPlan.io board was “a no brainer” after many conversations about the future of the exhibition industry and how technology can support better outcomes for everyone involved.

What This Means for ExpoPlan.io Users

For current and future users, Stephan’s involvement will accelerate:

• Feature development that reflects real exhibitor and agency workflows

• Best-practice guidance on how to run more effective trade show projects

• Stronger industry connections with organisers, associations, and service providers

Our goal is not just to provide software, but to become a trusted partner in how you plan, deliver, and measure your events.

Looking Ahead: Innovation, Growth, and Better Exhibitions

This appointment marks an important milestone in ExpoPlan.io’s journey—from a specialist tool built by event professionals, to a platform guided by some of the most experienced voices in the exhibition world.

With Stephan on board, we’re doubling down on our commitment to:

• Support exhibitors who need clarity, control, and ROI

• Empower agencies and booth builders who manage complex, multi-event portfolios

• Collaborate with the wider event ecosystem to raise the bar for B2B exhibitions globally

Here’s to the next chapter of innovation and success—together.

Want to see where ExpoPlan.io is heading next?

Explore the platform and start your free trial at www.expoplan.io, or get in touch to book a demo and talk through your upcoming events.